AI… Helps

Let’s talk about it.

As your fellow creator with ADHD, I’ll be the first to say. AI has its strengths. Over the last year, as artificial intelligence has advanced, I’ve heard the whispers, the hot takes, the “it’s gonna take our jobs” panic. And honestly? I find that hard to believe.

Let’s step outside our feelings for a second and really think.

The way I see it, AI is just like any other tool or software, it has an intended purpose. And like every tool, it still requires human input. The right human input. Take the internet you’re using to read this, for example. Isn’t that a form of artificial intelligence? Or does the fact that it’s “readable text” somehow disqualify it?

Here’s the thing, I get it. When AI first hit the mainstream, I had a moment too. A small worry crept in, because I feared it would be misused. And guess what? It has been. But after stepping back and taking a deep breath, I realized: AI, at its core, is a tool. It’s here to assist, to save time, to teach, to help us understand. And what it does—or doesn’t do—depends entirely on how we use it.

Let’s keep it a hundred: college, cars, drugs, entrepreneurship, cell phones, money… all of it. All tools. And every one of them can be used well or recklessly. It’s all about how you show up to use them.

So Brandon, what’s the point?

The point is, I want creators to shift the way they see AI. Not as something that’s here to replace you, but as something that can help enhance what you’re already doing. You don’t have to become a tech guru overnight, and you definitely don’t need to use every part of it. But I do believe there’s something there for everyone. Something that could improve your workflow, save you time, or even help you better communicate your ideas.

Personally? AI has helped me earn over $50,000 in the first quarter alone, because it’s sped up my process and boosted my productivity in ways that feel like having a super assistant in my pocket. I’m working smarter, not harder and I’ve got the results to prove it.

Here are just a few ways I personally use AI (like ChatGPT) in my creative routine:

• Idea Development – I use it to brainstorm story ideas, video treatments, blog outlines—especially when my brain feels stuck.
• Clarification & Rewriting – Sometimes I need to say something better, sharper, cleaner. I’ll throw in a paragraph and let AI help me tighten it up.
• Planning & Organization – Whether it’s drafting schedules, prepping for events, or building a workshop outline, it’s like having a second brain.
• Creative Prompts – When I want to be inspired or think differently, I’ll ask it questions just to see where the conversation goes.
• Time-Saving Templates – Emails, social captions, intros, bios. I don’t always use what it gives me word-for-word, but it gives me a solid start.

So no, AI isn’t here to replace you—it’s here to assist you. You’ve still got to do the work. You’ve still got to think. You’ve still got to feel. You’ve still got to create.

And that, my friend, can’t be replicated.

Hope this helps,