So, this note actually started when I thought about doing a blog post for UGC—user-generated content. Then I had this moment of déjà vu, like, didn’t I already do one of these? Turns out, I didn’t. So, here we are.
UGC: What’s That?
UGC. You’ve probably heard the term thrown around, but what is it really? As I’ve said many times before (and if you’ve followed my writing, you know I like to repeat the good stuff): It’s the next wave of TV, at least in my humble opinion. Now, this isn’t brand new. It’s been around for a while, but maybe you just didn’t notice how deep its roots have grown. Think about all those TikToks, YouTube vlogs, Instagram reels—they’re not just viral clips anymore. They’re shows, they’re content, and they’re driven by people like you and me.
But Wait, What Exactly is UGC?
Alright, let’s break it down. UGC is any form of content—videos, images, reviews, blogs—that’s created and published by users of a platform, not by the companies or brands themselves. It’s organic, it’s real, and it’s often more trusted because it comes from everyday people rather than a marketing department. And here’s the kicker: it’s shifting the way we consume media. We’re no longer just passive viewers; we’re creators.
Why Should You Care?
Here’s the thing. Brands and businesses are catching on to this wave because UGC drives engagement like nothing else. It’s relatable. When people see someone like them using a product, sharing their thoughts, or offering advice, it feels authentic. UGC is community-driven content, and with the algorithms loving that interaction, it’s the kind of content that gets seen, shared, and acted upon.
It’s the difference between watching a polished commercial versus watching someone unpack a product on YouTube, giving their honest first reaction. Guess which one resonates more?
Why UGC is Essential for Creators
As a creator, you’re no longer dependent on big studios or networks to get your content out there. UGC lets you connect directly with your audience. It gives you control over your narrative, your content, and even your income streams. It’s about building a personal brand that feels genuine and relatable—because that’s what people connect with. If you want to grow your following, foster engagement, or simply share your voice with the world, learning how to create UGC is a game changer.
It also opens doors to collaborations with brands. You don’t need to be a celebrity to land a brand deal anymore. If you can create authentic, engaging content, brands will come to you. It’s that simple. So, learning how to master UGC is not just a creative skill; it’s a business skill.
Why UGC is Crucial for Businesses
For businesses, embracing UGC is no longer an option; it’s a necessity. Why? Because consumers trust other consumers. UGC builds credibility and trust far quicker than traditional marketing methods. When a potential customer sees people like them using and enjoying your product, it creates a connection that’s hard to replicate with a polished ad campaign.
Additionally, UGC is cost-effective. Instead of pouring money into high-budget ads, you can tap into the creativity of your audience to build a loyal community around your brand. Whether it’s customer reviews, unboxing videos, or social media shoutouts, UGC allows your customers to become your marketers. But don’t just sit back and hope it happens. Brands that actively encourage and engage with UGC are the ones winning the attention game right now.
But Here’s Where It Gets Interesting…
Sometimes, knowing what to do isn’t enough. The real challenge is knowing how to do it well. This is where someone like me—or a creative team like ours—can come in handy. Not everyone has the time, energy, or even the technical know-how to create high-quality UGC. We can guide you in crafting content that doesn’t just exist but thrives.
From concept to execution, hiring a professional to assist can take the pressure off and elevate your UGC game. Whether you’re a creator needing help with strategy or a business owner looking to level up your social media, we can assist you in creating engaging, relevant content that aligns with your brand and goals.
How Do You Get Started with UGC?
So, you’re probably wondering, how do you start creating UGC or even encourage others to create it for your brand? Here are some simple tips:
- Be Authentic
The key to great UGC is authenticity. Don’t overproduce your content. People connect with real-life moments. Let your unique voice and personality shine through. - Engage with Your Community
Ask your audience to share their experiences with your product or service. A simple shout-out or tag in a story can go a long way in creating a feedback loop. - Use the Right Platforms
TikTok, Instagram Reels, and YouTube are goldmines for UGC. Explore these platforms and create content that feels native to the platform. On TikTok? Keep it quick and quirky. YouTube? Take your time with reviews or tutorials. - Leverage Hashtags
Use popular or branded hashtags to get more eyes on your content. Research trending hashtags within your niche or industry, and sprinkle them into your posts. You want to ride the wave without looking like you’re trying too hard. - Collaborate
If you’re a business owner, collaborate with micro-influencers or your customers. You don’t need celebrities. Everyday users with small but engaged followings can make a huge difference in your visibility.
Ready to Dive Deeper?
If this has sparked your curiosity or if you’re sitting there thinking, “Okay, Brandon, but where do I start?”—don’t worry, I got you covered. Join me for our upcoming UGC Workshop. It’s hands-on, practical, and designed to help you brainstorm, storyboard, shoot, and edit content for social media using just your phone. This workshop will give you the tools to turn your ideas into impactful, relatable content.
So, whether you’re an aspiring content creator, a small business owner looking to level up your social media game, or just someone curious about what UGC is all about, you won’t want to miss it.
See you there!
Stay creative,
Brandon Avery
P.S. Yes, I did write this in the third person… again. Maybe it’s my thing now? Should I attach a video for this post too? Okay, okay, next time.
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