There’s a little trick hidden inside those words. I’ll admit, for a long time I believed the same thing most people do: if I sell something at a lower price, I’ll sell more of it, and the more I sell, the more money I’ll have in my pocket. It sounds logical on paper, but in practice…at least in the careers I’ve chosen, that belief didn’t hold up.
Here’s what I learned: if I sell big, I sell less. And no, that’s not a bad thing. That’s freedom.
Think about it. If I sell a big service, I don’t need to sell it over and over again. One big deal can cover what ten smaller deals might not. That means less time chasing, less time grinding, less time burning myself out trying to scale something that doesn’t align with how I actually want to live. If I sell big, I get my time back. And time is everything.
Let’s put it in numbers. Say I sell one annual retainer for $80,000. That’s one client. Just one. If I land five clients at $80,000 a year, that’s $400,000. And I’m still only dealing with five people. Five schedules. Five sets of responsibilities. That’s it. If I had ten clients at that same level? I’d be crossing into millionaire territory, all while still selling less.
See where I’m going with this?
It’s not about selling your soul to the grind. Success, at least the way I see it, shouldn’t look like grinding yourself into the ground every single day until you collapse. Success should look like designing a life that works for you. If that means grinding hard for a short stretch, cool. If it takes a long stretch, also cool. But at some point, the grind should shift into flow. The effort should transform into results that buy you back your time.
Because here’s the reality: we’re all promised only one thing, and that’s death. None of us are making it out of this life alive. That’s the truth. So if that’s the deal, then I’d rather spend my days creating something that fuels my inner happiness. When I’m good on the inside, I can shine brighter on the outside, and that light spills onto everyone around me.
Now don’t get me wrong, there’s nothing wrong with selling small. There’s beauty in crafts, side hustles, passion projects, like making prints and selling them from $25 a piece. That’s selling more, and sometimes that’s where the joy comes from. But it shouldn’t be at the cost of your peace. The big game should be the foundation. Small projects can be fun additions, not survival tactics.
My journey has been about unlearning the phrases and beliefs that were taught to me…the ones that I feel keep us stagnant. I’m rewriting what success looks like for myself, and I invite you to do the same… it beats scrolling.
So the next time you’re sketching out your master plan, or figuring out a new hustle, pause and ask yourself: do I want to sell small and sell more, or do I want to sell big and sell less? One of those roads leads to freedom. The other keeps you on the hamster wheel.
Choose wisely.
I hope this helps,
–B
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