Change isn’t just a word, it’s a feeling, a choice, and often a necessity. After 7 incredible years of building The Social Tour into a vibrant creative community, I’m announcing the close of one chapter and the beginning of another.
Why the Change?
The Social Tour started as a networking hub, a place to connect creatives and help them build meaningful relationships. “Next Level Networking” was our tagline, and for a long time, it served us well. But over time, I realized that simply networking wasn’t enough. I wanted something deeper, more personal, something that reflects not just connection, but intentional creation and purposeful growth.
I’m evolving The Social Tour, and myself, into a platform that centers on creative services, personal mentorship, and immersive experiences. This means moving away from membership models and focusing on direct creative advising, storytelling, design, and unique workshops. It means honoring the creative process, building authentic community moments, and offering tangible value to artists, filmmakers, designers, and creators of all kinds.
What’s Staying?
The heart of what we do stays the same.
It’s still about art, still about intention, still about community. Those values don’t change, they grow deeper. And they guide this new era.
What’s New?
- A sharper focus on Brandon Avery as a multidisciplinary creative, director, artist, designer, and 1:1 advisor.
- More personalized creative guidance to help artists and creators develop their voice and elevate their work.
- A renewed emphasis on visual storytelling and design that moves beyond networking to actual creation.
- The Social Tour’s physical space continues to be a gallery and creative hub, offering original art, curated clothing, and unique finds that inspire.
- Intimate workshops and events, no memberships required, designed to activate creativity and connection.
Why Now?
Because creativity is a journey, not a checklist. Because we grow, our needs shift, and the way we build community and create art evolves. The time is now to reflect on what truly matters, purpose, process, and connection, and design a path forward that honors those things.
This isn’t just a rebrand. It’s a recommitment to the journey. To you. To the art and stories that make us who we are.
Thank you for being part of this journey so far. I’m excited for what comes next, and I hope you’ll join me.
Stay tuned. Create with purpose. Connect on purpose.
— B
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