“The Cost of Comfort”

it’s 1:11am and i’m thinking how Comfort is expensive. Not because of the money you spend, but because of the time you lose. And if you’ve been following me for a while, you already know where I stand on time…it’s the most expensive currency you’ll ever hold. You can’t buy it back, and once it’s gone, it’s gone.

Yet most of us make deals with comfort every single day. We hit snooze instead of waking up. We avoid the tough conversation instead of speaking our truth. We stay in a job, a friendship, or a relationship that stopped serving us months ago. Why? Because comfort feels good in the moment. But comfort has a quiet way of robbing you blind.

I’ve lived this firsthand. There were seasons where I told myself I was “working hard” but really, I was working just enough to not feel pressure. I was chasing stability instead of growth, and stability has a way of disguising itself as success when you’re not paying attention. What I didn’t realize at the time was how much that so-called stability was costing me. Projects I could’ve taken on? Gone. Opportunities I could’ve built? Missed. People I could’ve met? Passed me by. All because I was holding on to the illusion of comfort.

The thing about comfort is it doesn’t just keep you still, it convinces you you’re moving. And that’s the dangerous part. You’re not sitting still in bed doing nothing. No, you’re busy. You’re “working.” You’re scrolling through “inspiration.” You’re saying yes to plans you don’t care about. You’re filling the silence with noise so you don’t have to hear the truth: you’ve been standing in the same place for far too long.

If you know anything about quicksand, you know it doesn’t pull you down in one big gulp. It’s slow. It’s sneaky. And before you know it, you’re waist deep with no real way out without making a scene. Comfort works the same way. One small compromise at a time.

But here’s the part people don’t want to talk about: growth is uncomfortable. Always has been, always will be. You don’t get stronger without resistance. You don’t get wiser without failure. You don’t get peace without first facing chaos. The best things in life don’t show up wrapped in a blanket… they come looking like a storm.

I had to learn this the hard way. I’ve let go of friendships, jobs, relationships, and even pieces of myself that I thought I needed. Every single time, it hurt. Every single time, it felt unfair. And every single time, after the dust settled, I realized that the pain of letting go was temporary, but the pain of staying would have lasted forever.

So ask yourself, where are you paying for comfort in your life right now? Where are you choosing the soft pillow instead of the solid ground you could be building? And more importantly, how much is it costing you? Because if you’re not careful, the bill for comfort will show up one day and it’ll be bigger than you ever imagined.

Here’s the truth: you don’t owe comfort to anyone… not even yourself. What you owe yourself is freedom. What you owe yourself is growth. What you owe yourself is the chance to see how far you can actually go if you stop pulling the covers over your potential.

Don’t get me wrong, rest is necessary. Recharging is necessary. But living in the space of “just enough” will drain you faster than exhaustion ever could. And if you’re anything like me, you’ve got too much to do, too much to give, and too much to build to spend your life there.

The cost of comfort is too high. And if you’re paying attention, you already know… it’s time to stop paying it.

Hope this helps,

-B