Category: Social Media
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If You Owned a TV Network, How Would You Run It?
If you owned a TV network, how would you run it? No, seriously, pause and think about that for a second. Because whether you realize it or not, your social media is your TV network. You’re the producer, the host, the advertiser, and sometimes the unpaid intern trying to figure out what to post next.
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Social media is dead (and we’re still scrolling)
Social media isn’t dying… it’s already dead. TikTok, Instagram, Facebook, Twitter, all of them. They’ve run their course, and yet most people won’t believe it until a celebrity says it out loud or gets chewed up by the algorithm. Meanwhile, we keep scrolling, hypnotized by artificial dopamine hits, trading our presence for performance. The truth…
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I call it ChalkZone. You call it the Internet.
I call it ChalkZone. You call it the Internet. For me, the two have always been separate worlds…one real, one imagined. ChalkZone is where anything you draw can come to life. The Internet works the same way: you can be whoever you want to be, as long as you can convince others to believe it.
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Trials and Translations if you don’t, then you should.
Most of y’all are still sleeping on two of Instagram’s most underrated features: Trials and Auto Translate. Trial Reels let you test content with non-followers before sharing it with your audience. Auto Translate takes down language barriers so your content can connect with a global audience. Together? That’s free reach you’re probably ignoring.
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B2B vs. B2C (And Why You Should Know the Difference)
Ever wonder what the heck B2B and B2C actually mean? Don’t worry, I got you. I break it down like you’re five. From lemonade stands to corporate handshakes, this post untangles the fancy business lingo so you know exactly who you’re talking to and how to talk to them. Spoiler: it could make or break…
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Feed It So It Becomes…
It’s not enough to dream, you have to document. In this late night thought session, I reflect on how feeding the digital world with our presence is how we make our work, and ourselves, real. From SEO to simple consistency, it’s all about leaving a footprint that people can find, feel, and follow. Feed it……
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Closing One Chapter, Opening Another: The Next Step for Brandon Avery & The Social Tour
After years of building community through creative connection, collaboration, and consistency, The Social Tour is entering a new chapter. What started as a membership based network is now evolving into something even more intentional, an intimate space for storytelling, strategy, and self expression. This shift isn’t the end, it’s a return to the core. A…
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If you’re reading this, it’s not too late.
If you’re reading this, it’s not too late. Don’t let fear, doubt, or anyone’s opinion stop you from doing, learning, and most importantly, trying that thing you love—or even something you’re just curious about right now. Your moment is now. Don’t miss it.
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10 Reasons You Should Become a Member of The Social Tour Before 2025
The Social Tour is more than a creative community—it’s where passion meets purpose. It’s a space designed to meet you exactly where you are, whether you’re starting out or scaling up. Through one-on-one guidance, growing workshops, exclusive events, and a supportive network of creators, we’re here to help you thrive. With 2025 on the horizon…
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Announcing Our New Show and Open Casting Call for Host!
The launch of our brand-new weekly show! Packed with tips, updates, and insights from The Social Tour, this show will keep you in the loop on everything happening in our creative community.