• B2B vs. B2C (And Why You Should Know the Difference)

    B2B vs. B2C (And Why You Should Know the Difference)

    Ever wonder what the heck B2B and B2C actually mean? Don’t worry, I got you. I break it down like you’re five. From lemonade stands to corporate handshakes, this post untangles the fancy business lingo so you know exactly who you’re talking to and how to talk to them. Spoiler: it could make or break…

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  • Your Dreams Is Your Reality

    Your Dreams Is Your Reality

    We’ve been taught to chase our dreams, like they live somewhere far away, something we’ll catch one day if we work hard enough. But what if the moment you act on it, write it down, say it out loud… that dream is already your reality? Not “are.” Is. Because once you start living it, you’re…

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  • Manifesting in Real Time

    Manifesting in Real Time

    Through all the pain and uncertainty, I’m still here, blessed, present, and pushing forward. As I reflect on what’s happening now and what’s to come, I realize this moment is part of a much bigger picture. A legacy I’m actively building. Because this…this is what it looks like when you turn dreams into history, one…

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  • Feed It So It Becomes…

    Feed It So It Becomes…

    It’s not enough to dream, you have to document. In this late night thought session, I reflect on how feeding the digital world with our presence is how we make our work, and ourselves, real. From SEO to simple consistency, it’s all about leaving a footprint that people can find, feel, and follow. Feed it……

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  • More.

    More.

    In the silence of separation, I’ve learned that time doesn’t always heal, it just teaches you how to carry the weight. This letter is a reflection of love that never left, of dreams that refuse to die, and the hope that one day, you’ll follow the breadcrumbs I’ve left behind and find your way back…

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  • Too Much Can Make You Feel Like You’re Not Enough

    Too Much Can Make You Feel Like You’re Not Enough

    Sometimes, if you take in too much, you start questioning your own pace. You see everyone doing everything, and suddenly your silence feels like failure. But the truth is, most of what you’re seeing is curated. It’s not real time, and definitely not real life. If you’re not careful, you’ll start comparing your actual journey…

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  • Who You Think You Are… Isn’t Who You Really Are

    Who You Think You Are… Isn’t Who You Really Are

    Who you think you are? That’s just a story you’ve been telling yourself, a patchwork of experiences, fears, titles, and performances. But the real you? The one underneath the hustle, the trauma, the image, that version doesn’t need approval or applause. That version just needs permission.

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  • “Social Media Isn’t Broken, We Are”

    “Social Media Isn’t Broken, We Are”

    We keep saying social media is broken, but maybe it’s not the app, it’s us. We scroll, we consume, we critique, but we rarely engage. Then wonder why our posts feel invisible. I wrote this at 3:43am after realizing that the disconnect isn’t in the algorithm, it’s in our actions. If you’ve ever felt unseen…

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  • Closing One Chapter, Opening Another: The Next Step for Brandon Avery & The Social Tour

    Closing One Chapter, Opening Another: The Next Step for Brandon Avery & The Social Tour

    After years of building community through creative connection, collaboration, and consistency, The Social Tour is entering a new chapter. What started as a membership based network is now evolving into something even more intentional, an intimate space for storytelling, strategy, and self expression. This shift isn’t the end, it’s a return to the core. A…

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  • Stuck Here, Still

    Stuck Here, Still

    Sometimes, survival doesn’t look like a breakthrough, it looks like standing in the middle of the pouring down rain, sneakers soaked, head tilted toward the sky, trying to feel something again. This isn’t a cry for help, it’s a moment of honesty. A moment to admit that staying here, on this earth, in this body,…

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