Here is exactly what I would do over the next six to twelve months. The goal would be to create a realistic, sustainable strategy that builds consistency, presence, and growth without burning out or going broke.
The first thing I would do is write down six clear, realistic goals that I want to hit by the six month mark. These goals would need to be measurable and achievable. Something like “drop two singles,” “shoot three music videos,” or “perform at ten open mics.” They have to be specific so I can actually track progress.
Once I had my goals, I would look at my current spending. Let’s be real, most of us spend money on leisure without thinking twice. Streaming subscriptions, fast food, random Amazon buys, nights out. I would calculate the average of what I’ve spent on leisure over the last six months. For example, let’s say it comes to $500 a month. That would now become my monthly “music budget.” Instead of throwing that $500 away on short term pleasures, I would redirect it toward building a career I love.
Now, this $500 does not need to be spent all at once. A budget is flexible, so it could look like $30 here, $80 there, $15 one week, $280 another. The key is to have a ceiling and not go beyond it.
Here’s how I’d break it down:
- $150 for studio time. Quality recordings matter. One solid session could give you the material you need for weeks of content.
- $50 for a paid push. Something small like $10 a week for ads or playlist submissions. Just enough to test what works.
- $100 for pocket money at events. You need cash for entry fees, drinks, or networking moments. Showing up matters.
- $200 for content creation. This is the stretch. I would approach a videographer and be upfront: “I have $200 a month. What’s the best we can do?” Even if it only gets me one quality reel per month, that is better than nothing. Social media rewards consistency, but it loves quality even more.
Bonus: I’d use my $500 one month to purchase a Mic, a Kaotica Eye ball, and music recording software even something free like Garage Band. This way I can get clear vocals and send them off for additional saving when needed.
** Your budget should grow with growth, “you have to invest in yourself and others will do the same”
That is just the paid side. There is also a long list of free or low-cost moves that can build momentum:
- Make a website. Buy a domain and create a landing page for your latest single, video, or project. Add a “pay what you want” option for downloads. Then only promote that page. The point is to have one central place where people can always find your work.
- Invest in learning. Free or low-cost workshops on cameras, composition, and lighting can change the game. With the right knowledge, you can make your phone content look professional without always relying on others.
- Seek out new producers. The internet is full of undiscovered talent. I would find producers whose sound I like and reach out to collaborate, whether free or paid. This not only helps me grow musically but expands my reach into their audience too.
- Collaborate with other artists. It should not matter where they are from or what language they speak. Real talent recognizes talent, and the internet makes global collaboration possible.
Consistency would be key, so here’s what I would commit to every week:
- Repost my music daily. Repetition builds awareness. People need to see you often before they take you seriously. its not spamming its marketing.. Look how much we see Cardi b these days, thats not on accident.
- Join music forums. Not just to promote, but to connect. The goal would be to build relationships while quietly expanding reach.
- Go live once a week. Spend one hour with supporters. Freestyle, make music live, or write a song together. Engagement builds loyalty. Be authentic be you!
- Sign up for open mics. I would look for every open mic within a five hour radius and perform as often as possible. Stage time is irreplaceable, it’s where i will learn confidence, crowd control, and connect with others.
The process would be rinse and repeat. Keep showing up, keep creating, keep sharing, and keep connecting.
This is only a small piece of what I would do, but it is a strong foundation. And if you are an artist of any kind who needs a roadmap like this, consider joining me for a Creative Direction Session. Sometimes the biggest difference between a dream and a career is having a strategy.
That’s where I come in!
Hope this helps,
-B
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